FAST42 D2C Edition 2023: Introducing India’s 42 Fastest-Growing D2C Brands

INDIA'S

FASTEST-GROWING

D2C BRANDS

186.42%

MEDIAN GROWTH

$99.6 Mn

Combined Revenue

2200+

JOBS CREATED

$196 Mn

TOTAL FUNDING

Rank
2022

company

growth

Founding
Year

Industry

City

Category

Beauty & Personal Care

Beauty & Personal Care

Beauty & Personal Care

Beauty & Personal Care

Organic Beauty & Food

Beauty & Personal Care

Beauty & Personal Care

Home & Kitchen Products

Beauty & Personal Care

Sanfe

Sanfe is Challenging Social Stigma For Women With Their INR 30 Cr Hygiene Brand

Neeman’s

Neeman's Shoes Is Banking On Sustainability To Break Through Against Giants

Flo Mattress

Flo Mattress’s Full-Stack Approach Is Making High-Tech Sleep Solutions More Affordable

Super Bottoms

Earth Friendly Diaper Brand Super Bottoms Is Growing At 404%

Loom Solar

Loom Solar Is Simplifying Solar Power For Indian Homes

Prolixr

Global Beauty Brand Prolixr Has Die-Hard Fans In India For Its Niche Products

Sleepy Head

Sleepy Head - An INR 100 Cr+ Sleep & Furniture Brand

Arata

Natural beauty & personal care brand Arata focusses on skincare & hair wellness

The Indus Valley

The Indus Valley - A Made in India alternative to brands selling chemically-coated kitchenware products

Pee Safe

Solving Women’s Health & Hygiene, Pee Safe Focusses On Personal Care & Sexual Wellness Issues

Power Gummies

Power Gummies Is Creating A Pill Alternative Company For Nutritional And Wellness Needs

Ugaoo

Ugaoo - Making Home Gardening Easier For Young, Urban Indians

The Beauty Co.

The Beauty Co. - Toxin-free beauty and personal care brand

Go Desi

Go Desi - A D2C Brand Popularising Traditional Indian Sweets And Snacks

Wellversed

Creating a universe of modern-day health and wellness products

Doozy Happy Nature

Delivering zero-touch milk, dairy products and kitchen staples to Indian homes

Melorra

Looking to bring fast jewellery to the Indian market

Himalayan Organics

Making plant and Himalayan herb-based nutrition and wellness supplements

Boldfit

A health and fitness brand making supplements, equipment and more

Zunpulse

Smart home products for energy management, security and more

Eyewearlabs

Catering to the eyewear market with a focus on unique designs and trending styles

Farmers Fresh Zone

This Founder Is Tackling Food Wastage By Connecting 2K+ Farmers To Local Consumers

Clensta

He Created A $130 Mn+ Hygiene Brand That’s Tackling Water Scarcity

Country Bean

She Is Building A Brand That Puts Cafe-Like Cuppas Within Reach Of Ordinary Indians

Juicy Chemistry

The Couple Extracting Natural Goodness From Plants For Their INR 25 Cr Brand

Upakarma Ayurveda

These Brothers Rewrote Ancient Secrets For A Modern Ayurveda Brand

Fast&Up

The Duo Delivering India’s Green Protein Fix With An INR 40 Cr Brand

Kapiva

The Duo Turning Ayurvedic Recipes Into Consumables For The Modern Indian

The Sleep Company

A sleep solutions company that’s trying to make consumers forget memory foam

Vilvah Store

A sustainable skincare brand that celebrates local produce and indigenous ingredients

The Pant Project

Custom-made clothing for men and women

Boldcare

Catering to the new-age Indian man with health and sexual wellness products

Earth Rhythm

Making beauty products that are good not just for human skin but also the earth

Pilgrim

Bringing organic and natural beauty products and treatments from around the world to India

Barf India

Looking to replace processed food on the pet care aisle with fresh, healthy options

Solara

Building a connected ecosystem of home, fitness and kitchen products

Tagz Foods

Giving all-time favourite snacks a healthy makeover

Boingg

Carving a niche in the kids’ furniture and lifestyle segment

Bili Hu

Making high-quality and sustainably sourced Indian coffee accessible

Habbit Health

Bringing a range of healthy sweets and desserts to the Indian dining table

Argatin

From a salon to differentiated beauty products for consumers and beauty businesses

Bebe Burpp

This ‘Natural Nutrition’ Company Is Taking On Baby Food Giants

152%

MEDIAN GROWTH

$107 Mn+

Combined Revenue

5500+

JOBS CREATED

$50 Mn

TOTAL FUNDING

Rank
2023

company

growth

Founding
Year

Industry

City

Category

Beauty and Personal Care

Coimbatore, Tamil Nadu

Beauty and Personal Care

Home Electricals & Appliances

Beauty and Personal Care

Kitchen and Home Appliances

Indore, Madhya Pradesh

Flo Sleep Solutions^X

Wellbeing Nutrition^X

Desi Farms

Desi Farms Serves Chemical-Free Milk, Fruits & Veggies To Help People Live Healthy

The Sleep Company

How The Sleep Company’s ‘Smart’ Solutions Are Disrupting India’s $256 Mn Mattress Market

Boldfit

Boldfit Helps 2.5 Mn+ Users Embrace A Healthy Lifestyle, Ups Their Fitness Game

The Pant Project

Custom-Fit Pants Designed For Comfort & Crafted With Style

Rage Coffee

Brewing Success: Rage Coffee Is Blending Health With Taste

Juicy Chemistry

Juicy Chemistry Offers All-Organic Personal Care Products, Promises Authenticity

Anveya Living

When Getting A Gorgeous Head Of Hair Is Made Easy, Healthy And Fun

Earth Rhythm

All-Natural Beauty Brand Earth Rhythm Banks On Transparency To Drive Sales

Happy Nature

Happy Nature Brings Chemical-Free, NutritionRich Dairy Products From Farm To Table

Revour Consumer

Revour Makes EnergyEfficient Appliances, Eyes Consumer Electronics

Chkokko

Activewear Brand Chkokko Clocked 2x Revenue Growth In FY22, Eyes INR 300 Cr By 2025

Innovist

Innovist Houses Three Personal Care Brands, Banks On Excellence To Disrupt The Industry

Beco

Beco Produces Plastic Alternatives, Green Homecare Products To Prevent Pollution

Geek – Harkin

Geek Brings IoT In The Kitchen For Fast Cooking And Healthy Eating

Himalayan Organics

Himalayan Organics Offers 100% Vegetarian Health Supplements, Focusses On Holistic Wellness

Country Bean

Country Bean Brings Home Café-Like Instant Brews

Infinia

A New-Age Athleisure Label For Super Stretching And Optimum Comfort

DrinkPrime

Sequoia-Backed DrinkPrime Enables Smart Filtration For Pocket-Friendly Potable Water

Snitch

Bringing Global Designs To India’s Fashion-Forward Men

Flo Sleep Solutions

A High-Tech Endeavour To Help People Get A Good Night’s Sleep

Wellbeing Nutrition

Wellbeing’s Organic Nutraceuticals Promise Holistic Healthcare For All

XYXX

XYXX Combines Style And Comfort To Reimagine Men’s Innerwear

The Decor Kart

Spotted: Luxury Home Décor At Budget-Friendly Pricing

Wings

Wings Wants To Wow Mobile Gamers With Its In-Sync Audio Experience

Power Gummies

Power Gummies Makes Health Supplements Tasty And Fun

Gramiyaa

Gramiyaa Encourages Conscious Eating Habits With Its Range Of Cold-Compressed Edible Oils

Farmers Fresh Zone

Farmers Fresh Zone Reduces The Farm-To-Fork Grind By 66%, Improves Profit Margins

Bunaai

Fashion Fusion: Bunaai Blends Traditional Crafts And Modern Chic For A Vibrant Style Statement

SuperBottoms

SuperBottoms’ Organic Cloth Diapers Are Leakproof, Eco-Friendly And Easy On Baby Skin

Deconstruct

Beauty Brand Deconstruct Wants Users To Delve Deeper Into Skin Health For Best Outcomes

Fix My Curls

Caring For Curly Hair Is Tough, But This Startup Promises To Fix Bad Hair Days

How Yu Is Blending Taste & Nutrition To Pep Up Packaged Foods

Khari Foods

This Startup Makes Healthy Snacks That Wow Indian Taste Buds

MasterChow

Cooking Restaurant-Quality “Ready-To-Cook” Asian Foods At Home

NE Origins

Baichung Bhutia-Backed NE Origins Wants To Spread The Taste Of Northeast Globally

P-TAL

Reviving The Metal Craft Of Thathera Artisans

Perfora

Perfora Rides The Tech Wave To Disrupt INR 15K Cr Oral Hygiene Market

Saaki

Samantha Prabhu-Backed Saaki Helps Foster Individuality Through Fashion Statement

Sadhev

This Startup Brings Forth A 200-Year-Old Ayurvedic Legacy To Meet Today’s Wellness Needs

ShineXPro

Making Premium Auto-Care Affordable For Indian Car Lovers

SVISH-On-The-Go

Disrupting Men’s Personal Hygiene Market

Zeroharm

Blending Nature And Science For Good Health & Well-Being

121%

MEDIAN GROWTH

$144 Mn+

COMBINED REVENUE

3.6k+

JOBS CREATED

$122 Mn+

TOTAL FUNDING

Rank
2024

company

growth

Founding
Year

Industry

State

Nat Habit^X

145%

2019

Beauty & Personal Care

Beauty & Personal Care

Beauty & Personal Care

Beauty & Personal Care

Beauty & Personal Care

Beauty & Personal Care

Delhi

The Honest Home Company^X

Flo Sleep Solutions^X

Beauty & Personal Care

Beauty & Personal Care

company

Founding
Year

Industry

State

Beauty & Personal Care

Beauty & Personal Care

Delhi

WishCare^X

2020

Beauty & Personal Care

West Bengal

Nat Habit

Nat Habit’s Personal Care Range Is Made From Fresh Ingredients To Nurture Natural Wellness

HAMMER LIFESTYLE

Hammer Offers Feature-Rich ‘Lifestyle’ Gadgets At Pocket-Friendly Pricing

MyMuse

MyMuse Brings High-Quality Adult Products To Empower People, Break The Taboo

Anveshan

Anveshan Brings Minimally Processed Wellness Foods From Farms To Fork

The Pant Project

The Pant Project: Making Customised Bottom Wear For Fit, Comfort & Style

Tagz Foods

TagZ Foods Offers ‘Better Snacking’ Without Compromising Taste

Pilgrim

Pilgrim Has Built A ‘Care’ Regime Around Exotic Beauty Ingredients, Stringent Quality Control

Bold Care

Bold Care Is Taking Bold Care Of Men’s Sexual Health & Wellness

Bani Women

Bani Women’s Urban Ethnic Wear Blends Clothes, Culture & Self-Expression

Beyond Snack

Beyond Snack Offers A Flavourful And Guilt-Free Snacking Option

Anveya Living

Anveya Living Is Making Waves With Beauty Fix For Curly Hair, Damage-Free Hair Colours

RAS

The All-Natural Luxury Range From RAS Fills A Void In The Beauty & Skincare Market

Happy Nature

F&B Brand Happy Nature Brings Fresh & Healthy Dairy Products, Breakfast Essentials From Farm To Table

Eyewearlabs

Eyewearlabs Combines Quality & Classic Looks To Craft Designer Shades At Pocket-Friendly Prices

Haus & Kinder

Haus & Kinder Offers Cool & Chic Home And Baby Essentials For New-Age Moms

Torque

Torque Is Transforming Homes With Precision-Made Stylish Furniture

Chkokko

Chkokko Banks On Affordability And Inclusivity To Create Waves In Athleisure

Innovist

Innovist’s Focus On R&D & Transparency Gives Personal Care A Much-Needed Makeover

The Honest Home Company

The Honest Home Company Is Bringing Home A Zero-Plastic, No-Toxin Range Of Household Essentials

Nirmalaya

Nirmalaya Makes Charcoal-Free Incense From Floral Waste To Reduce Health Hazards, Pollution

Bummer

Bummer Brings Comfort, Style & Colour To ‘Innerwear’ In White & Grey

Etchcraft Emporium

Etchcraft Emporium: Personalising Everyday Elegance, Instantly

Milkstation

MilkStation Is Innovating To Make Rajasthan A Diversified Dairy Hub

The Indus Valley

How The Indus Valley Is Bringing Back Toxin-Free Cookware As A Recipe For Healthy Cooking

Flo Sleep Solutions

Flo Sleep Solutions Offers Good Night’s Sleep To Indian Consumers

Saadaa

How SAADAA Is Restyling Womenswear With Minimalist Design, Sustainability Focus

DrinkPrime

DrinkPrime Makes Water Purifiers Tech-Smart & Pocket-Friendly

Earth Rhythm

Earth Rhythm: Transforming Skincare, One Clean Product At A Time

FLEXNEST

Flexnest Aims To Make Fitness Goals Easy With Smart Home Gym Equipment

Fruitoholic

Fruitoholic’s Five Fruity Twists To Help People Meet Their Essential Intake Of Fresh Fruits

Fashor

Fashor Enables Women To Flaunt ‘High Fashion’ At Proletariat Pricing

Sujatra

Sujatra Makes Desi & Western Labels Rooted In Traditional Craft

Go Desi

GO DESI’s Secret Sauce: Candy Classics In Fruit Flavours To Kindle Nostalgia

Desi Farms

Desi Farms Offers Clean & Healthy Dairy Products, Uses Tech To Run A Production-To-Delivery System

Flicka Cosmetics

Flicka Makes Safe & Cruelty-Free Cosmetics Minus Hefty Price Tags

Loom Solar

Loom Solar Looks To Light Up Indian Households With Solar Energy

SleepyCat

How SleepyCat’s Pocket-Friendly Mattresses Promise A Good Night’s Sleep

Geek Technology

Geek Technology Transforms Kitchen Essentials For Smart & Fast Cooking

Power Gummies

Power Gummies Packs Taste & Wellness In Supplements To Bring Home Dietary Disruptions

Uptownie

Uptownie Creates Women’s Western Wear In Line With New-Age Indian Preferences

Bacca Bucci

Bacca Bucci’s Diverse & Buzzy Footwear Collections Spell A Perfect Fit Into Style & Comfort

Fiona Diamonds

Fiona Adds A Green Touch To Sparklers With Lab-Grown Diamonds, Captivates New-Gen Shoppers

Cosmix Wellness

Cosmix Promises ‘Wellness’ From Within, Offers Plant Protein Supplements For Holistic Care

Dorje Teas

From The Original Chai To Wellness Variants, Dorje Unveils Many Faces Of the Darjeeling Brew

Foxtale

Foxtale’s All-Natural Skincare Range Focusses On High Performance

Freshma

How FreshMa Brings Chemical-Free Fish And Seafood From Catch To Plate

Gladful

Gladful’s Power Breakfasts & Snacks Pack A Protein Punch, Delight The Indian Palate

Japam

Japam Provides Authentic Rudraksha Wearables, Builds Trust With Product Provenance

La French

La’ French Offers Clean & Intriguing Fragrance Collections That Cost Less

Naksh

How Naksh’s Premium Fabrics & Minimalist Designs Give Home Textile A Stylish Makeover

Winston

Winston Is Crafting Tech-Powered Grooming Devices For Optimum Personal Care

WishCare

Hassle-Free Self-Care Gets A Boost With WishCare’s Safe And Potent Personal Care Range

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